Have you chosen to take the step and show the world who you are by developing a website?
However, you don’t know what it takes to build an excellent website.
The process of designing an effective website is far more difficult. In other words, the one that is properly cited generates traffic, entices, and converts (= leads to action).
There is a tremendous amount of competition on the web, and search engines are becoming increasingly strict in their requirements.
Furthermore, if building a good Google ranking for a website was truly free for all, it would have no use for web businesses and freelancers.
There are no secrets to building an effective website: you must plan ahead of time using a well-defined strategic plan.
A functioning website pursues a specific goal. Whether it is offering goods or services, generating bookings, having registrations, seeking a quotation, etc.
The goal is achieved by going down the path planned to achieve it. This path represents your digital strategy.
A website that has no function other than to exist and become lost in the tangles of the internet in the absence of a digital strategy.
Unfortunately, I’ve seen many (too many) entrepreneurs, artisans, and freelancers begin building their websites without first conducting this fundamental introspection.
It’s a little like getting in the driver’s seat without knowing where you’re headed.
The goal of this post is to provide you with information that will assist you in developing your website strategy.
Establish a target audience. This is where any enchanted plan should begin. If you talk to everyone, you might be successful right away.
You will be able to compete with competitors who target their audiences specifically, but you will also be unable to express the ideas that will be effective.
It takes an average of 2 seconds to persuade a user to stay on your site and read more. To put it more simply, the task at hand is enormous!
This is why having a clear understanding of your goals and demographic can greatly simplify your exercise. Getting to know your target audience involves being able to answer the following questions:
⦁ Who are your customers?
⦁ What are their requirements?
⦁ What are their concerns?
⦁ What are they searching for in terms of solutions?
⦁ How do they track them down?
⦁ What words do they use?
⦁ What is their opinion of the worth of your offer?
The responses will assist you in developing a “customer persona,” which are semi-fictional depictions of your ideal consumer in the guise of computer images based on market research and factual data on your current customers.
This will allow you to comprehend their way of operation, modify your speech, establish the right customer journey, and pinpoint the interpretation they employ. This final point is critical for your smooth reference. We’ll get back to this in the next stage.
Step 2-Research your competition
The research of the competition is a priceless source of knowledge for your business and the development of your website. Here are some compelling reasons to look at your rival.
⦁ Studying your competition allows you to position yourself in comparison to them and discover your unique selling point. By doing so, you may be able to answer questions like what distinguishes your offer/website. How can you set yourself apart?
⦁ Examining their web presence reveals the keywords for which they rank. You may then either align with them or differentiate yourself and get ahead of them by identifying more strategic keywords.
⦁ You will be able to discover the winning formulae (there is no need to reinvent the wheel), understand where they get their traffic from, who their customers are, and how they make money.
Step 3: Identify your potential consumers' decision-making process.
Your website is, above all, a commercial (or communication) instrument at the disposal of the Internet user; as such, it must be functional and provide a positive user experience.
And to do so, you must first grasp your target audience’s decision-making process.
The decision-making process relates to the visitor’s purchasing journey, from information search to completion of the intended behaviour (purchase of a product, making an appointment, calling, registering, etc.).
This procedure is carried out in five stages:
⦁ Recognize the issue or requirement.
⦁ Information gathering.
⦁ Make a purchase decision.
⦁ A Suggestion
It will be necessary to assist your audience throughout their decision-making process by providing them with relevant knowledge that will fire their thinking and supply them with valuable answers.
Step 4-Semantic Analysis
Semantic analysis is the process of discovering linguistic variants around keywords used by Internet users during searches. This vocabulary element will subsequently be incorporated into your page’s content.
Because natural referencing is primarily concerned with these contents, semantic analysis is a required stage.
Here’s how to go about creating your semantic field:
1-Identify the key expressions that your target audience searches for and that are related to your activity. The objective is to identify key terms with high search traffic that correspond to a need that you meet and have few competitors (which will allow you to move up in the first search results).
2-Define the lexical field of each detected expression or keyword, i.e. the set of words and phrases that revolve around the same concept. Enriching the terminology of your pages on the same topic aids in their reference.
3-Work on the semantic environment of your pages in depth by incorporating this linguistic area into your content.
Step 5: Generate a sitemap.
Yes, against all chances, this is the last phase!
Only when you’ve defined your target audience’s needs and desires, the keywords to position yourself with, and their vocabulary area can you design the structure of your website.
Before you begin, keep in mind that perhaps the site should not be about you, but rather about the people you assist or to whom you offer your product. As a result, you must present your product in response to their problem or demand.
A website isn’t a one-and-done endeavour; to reach objectives, your website strategy should include tracking the development.
Creating a great website necessitates adhering to a slew of criteria comprising a variety of abilities (design, referencing, editorial, development, etc.). Bringing in creative professionals is frequently the best answer.
Do you have a website project in mind? Crecode provides a 15-minute rapid strategy session to help you assess your needs and generate ideas.